H&M is proud to announce a print collaboration with the British fine artist Kate Morgan.

I am LOVING this new collection featured at H&M Kids. The prints are gorgeous and honestly I wish I had a daughter to dress in these adorable outfits designed by British fine artist Kate Morgan. The capsule collection will be available in selected stores worldwide, as well as on hm.com, from the end of April.

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Kate Morgan Studio x H&M is a kidswear collection in which Kate brings to life a fantasy jungle through her colourful and contemporary takes on nature and animals. Using watercolours, she has drawn a variety of motifs that together create the prints for the whole collection. Toucans and parrots are key, but also tigers, leopards, flamingos, pandas, butterflies and frogs, all set in a lush foliage and vibrant flowers.

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The collection includes tops, t-shirts, trousers, dresses, shorts, playsuits and swimsuits in mainly cotton jerseys, light, fluid chiffons and printed, reversible sequins. The silhouettes are charming yet laidback with details such as cap sleeves, ruffled necklines and handkerchief hemlines. Accessories include sandals, hats and hairbands. And there are some really cute pieces for boys, however it’s a more girl centric collection in my opinion.

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Love a print. Love H&M. To me, it’s a win-win!

Thanks for reading!

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